the ultimate guide to package pricing
will be back on January 24th, 2022!
Listen up OTs, PTs, and SLPs in private practice:
There’s a surprising reason running your practice feels so frustrating
(for you and your clients)!
Working hours and hours providing services you don’t
get paid for?
Fed up with losing revenue because of cancellations?
Frustrated when clients don’t make enough progress
because they don’t follow through between sessions?
What if I told you all these problems are actually connected?
With a root in one main fixable problem that no one seems to recognize.
The problem is that you charge
by the session.
You only get paid when a client shows up
You squeeze client communication into 5 minutes at the end of a session
You know phone consults, home visits, or creating resources are essential but clients won’t pay for them
Your days are completely filled with billable sessions
That's a lot of money left on the table - and a lot of unnecessary stress in your day.
Think back to why you started your private practice in the first place…
You probably wanted to help people, get paid, and have a healthy work-life balance. You wanted things to be different from all the other places you worked.
But your current situation feels far from that dream.
You spend your days running from session to session. Then your evenings filled with treatment planning, putting together *free* resources, and white-knuckling your way through business decisions with unpredictable revenue.
You’re so tired and stressed, all the fun is gone from your work as a therapist.
This is NOT the life you had envisioned as the owner of your business, but …
Lean in close here, I’m about to share with you the issue many therapists face on a daily basis without ever naming it.
The real problem is actually the time-for-money model everyone uses for their therapy practices.
As long as you’re getting paid by the session (and only when the client shows), you’re going to keep running into the same problems.
It’s time to revolutionize how you offer therapy services so you’re able to expand, communicate and charge for the outstanding services you’re ALREADY providing.
The best part, thinking beyond the time-for-money model actually improves client outcomes because they are more invested in their own progress!
“DO IT! If your main income is clinical work, this really puts things together and holds you and the people you are serving accountable for time and quality services.”
Erin Clarelli, OT
Time for you to rewrite the rules for your therapy practice!
If you’re done cramming your day with back-to-back therapy sessions to generate revenue, join a new generation of therapists who use package pricing to create sustainable and high-impact practices.
Let’s Transform Your Business Through
The Ultimate Guide to Package Pricing!
In this step by step course, you’ll learn how to make more money AND create the practice that aligns with your true vision for therapy.
YUP, you heard that right.
You don’t need to stay stuck feeling undervalued and overworked.
Package pricing provides another (better) way!
With package pricing, you get paid for all your work by putting together high-value, high-quality offerings. It’s the ultimate win-win for your business, employees, and clients.
This is how you do it:
Instead of pay-per-session, you create packages of services offered at different price points.
It’s not about discounting your sessions. Rather it’s about bundling the valuable services you’re already providing and defining how clients get to work with you.
When you become a therapist like this you:
Talk differently starting from the first call. Clients immediately know what’s included and the value associated with the complete package of services.
Capture the value of the services you offer outside of sessions, increasing your revenue and job satisfaction.
Feel calm because you can predict and control your revenue and schedule.
Work with clients who are as committed to their outcome and process as you are.
Show up professionally with crystal clear policies and plan of care.
Offer big-picture solutions to clients while positioning your business for long-term success.
Chances are, this kind of stability, freedom, and impact is what you wanted when you headed into private practice.
You just didn’t know how to make it happen.
“I feel confident about how to describe my packages,
provide a clear cancellation policy, and make sure the packages I create fit my needs and the needs of my clients.”
Blythe Ardyson, OT
The Ultimate Guide to Package Pricing
is the answer!
With my bold shift into package pricing for my private OT practice, I proved package pricing can be successfully applied to therapy services – making it easier for others to do the same.
Yup! Package pricing revolutionized my business.
And now I want the same transformation for your private practice.
This course simplifies package pricing and guides you through every step with a focus on what you need to know so you can make the switch too.
Bite-sized video modules that walk you through what to think about and how to create your packages so nothing gets overlooked and everything runs smoothly.
Step-by-Step Workbook to guide you to solutions for your unique practice. Imagine finishing the workbook and being able to confidently roll out your value-packed service packages.
Ready-to-Go Templates make it easy to plug in your information so you quickly and confidently implement your package pricing model.
And for those looking for extra support and community to make this shift, you can join the Package Pricing Boot Camp!
Private Pop Up Facebook Group Join our inspiring and dynamic community of forward-thinking therapists for 8 weeks of the group coaching.
Group accountability meetings so you stay on track and are ready to actually launch your new therapy packages as soon as this spring.
Yup, I’ve basically eliminated the 20+ hours, coaching $$$, and the mountain of stress that comes from figuring it out on your own (you’re welcome!). And Boot Camp will make sure this course doesn’t gather dust on your hard drive.
The templates alone will save you countless hours and get you confidently fast-tracking your packages.
“The templates themselves are worth 5x the cost of the course!”
Kristen Pfeil, OTD, OTR/L
Connect Pediatric Therapy
A Peek Inside
the Ultimate Guide to Package Pricing
Learn what worked for me and my students and then be empowered to create the business of YOUR dreams.
Each module is a combination of video explanation, action-taking workbook lessons, and time-saving templates.
Think about the WHY
You’re a therapist with a big heart. Get clear on the why behind what you want to do. This is the secret behind designing your dream private practice which offers highly effective packages without losing your passion to burnout.
Decide What to Include
Take the time to organize what your packages should include. Find the sweet spot between what you want to offer and what’s most beneficial for your clients.
Choose Package Length
Clear expectations, ability to plan your business, financial stability- YES PLEASE! The secret ingredient to successful package pricing is picking the right block of time for services and clearly communicating that to your clients.
Customizable 2022 calendar and calendar key
Fine Tune your Offer
Now that you’ve gathered all the pieces, it’s time to assemble your packages. You’re going to be so excited about offering these to your clients when you’re done!
Take the Fear Out of Pricing
This has been called the most valuable unit of this whole course. Figure out the value of individual components and use my method for coming up with a package price that is good for your business and clear for clients.
This alone will save you countless hours, tears of frustration, and potentially lost revenue.
Establish Clarity through Policy Development
Let’s be honest, these policies are for you as much as your clients. Instead of bending to client requests in the heat of the moment, you’ll have pre-planned answers that make sense for your business and give you the confidence to set healthy boundaries.
Here’s the real kicker I’ve discovered: clarity around cancellations, communication, and expectations actually ends up improving your client relationships because clear expectations reduce the mutual awkwardness of sticky situations.
Template of package descriptions and policies so you don’t have to start from a blank page.
Customizable flow chart for your cancellation policies so you and your clients are clear upfront on what happens in different situations.
Foster a Smooth Transition for Current Clients
Have no fear, I’ve covered how to transition your existing clients (or encourage new clients to sign up). This module will walk you through how to explain the value to clients so that people are excited and ready for the change.
Email template to gracefully transition current clients to package pricing
Develop Your Ongoing Communication Plan
A higher value means outstanding customer service and communication. Learn tricks for amazing client communication that helps your client know what to expect and protects your time.
Tour through the exact systems and processes I use for successful client communication
Get the final pieces to launch your packages and run things smoothly on a daily basis. Plus, package pricing will evolve as you learn so I give you ideas on how to monitor and make adjustments for ongoing program success.
Spreadsheet for tracking package services
Tip sheet for using your EMR
Two Options —
Same Amazing Outcome
In true package pricing style, you get to choose your level of support.
DIY FOR THE WIN
PACKAGE PRICING BOOT CAMP
DIY FOR THE WIN
This is the self-paced version where you get to choose how to work through the content. You’ll get immediate access to the entire Ultimate Guide to Package Pricing – complete with video modules, time-saving templates, and your workbook.
This is the same tried-and-true course that’s helped dozens of therapists transition to package pricing to grow their business and finally get more control over how services are offered. It’s everything you need to make package pricing happen for your business at your own pace with a just-right price tag
PACKAGE PRICING BOOT CAMP
However, most things are better when you do them with others. That’s why I’m introducing the Package Pricing Boot Camp option!
In addition to the immediate access to the entire Ultimate Guide to Package Pricing, you’ll be signing up for extra support and accountability so nothing gets in the way of actually launching your therapy packages (I’m looking at you self-doubt mixed with possible procrastination).
This looks like 8 weekly accountability calls starting the week of February 1 hosted by myself. This will be the main place to connect to me. In addition, you’ll gain access to a private pop-up Facebook group which will be a space for idea swapping, connecting for accountability, and questions. Let’s be honest, it hard to replicate the the energy and motivation that comes from working towards a goal with others.
“I knew package pricing was the right thing for my practice, I just didn't know how to do it. The Ultimate Guide to Package Pricing puts all the pieces together in one place, basically serving package pricing up on a premium platter."
Ushma Sampat, MS OTR/L
Owner, World of OT
Revolutionizing Therapy Together!
We’re innovating together and sharing what works! That makes this whole package pricing idea less scary and more possible.
With package pricing, you’re literally changing how healthcare gets provided for the benefit of your clients and your business.
This brings me to the reason for offering the Boot Camp option.
Since I’ve rolled out this course, I’ve noticed one main pattern that holds people back…
… therapists are excited by the possibility of escaping the stress and fatigue of getting paid by the session but get hung up with the implementation.
Not because the course content isn’t strong.
But because it represents such a big shift.
It takes some guts to launch this thing.
Some people need extra accountability and support *ahem kick-in-the pants* to get over the inevitable emotional speed bumps that will pop up.
You’re going to love the benefits of package pricing, we just need to get you through the work and feeling of discomfort to set it up.
Through weekly group accountability calls, we’ll move through these modules together one-by-one. Part getting questions answered and part essential accountability so you’ll do the work and actually roll out your packages.
As a Boot Camp member, you’ll also get access to the private pop up Facebook group where we share ideas, support, and latest updates.
Pick the Option that Fits Your Learning Needs!
I might be biased, but both versions are tremendous resources. Here are some ideas to help you pick the right option for your needs.
The DIY option might be the right fit if you:
Want to go through the content and launch package pricing at your own pace.
Know you want to learn about package pricing but don’t have time to implement it immediately.
Now isn’t the right time to commit to weekly calls or a new Facebook group.
You’re not planning on working on packages this quarter.
You’re looking for the most budget-friendly way to transform your practice using package pricing.
The Boot Camp might be the right fit if you:
Are ready to take action on package pricing right away!
Need accountability to keep you moving forward.
Love the idea of taking action together in an encouraging community — and meet new friends and colleagues in the process.
Crave a place to brainstorm and share ideas for a stronger outcome.
Want a place to get questions answered as you build this critical part of your business.
Are looking to roll out package pricing as soon as April 2022.
fast-tracking everyone with these bonuses
Demystifying Insurance: Value $125
It’s possible to package your services and help clients with insurance reimbursement. Feel confident you’re doing things correctly with the templates and resources to navigate package pricing within the insurance system.
Insurance clarification letter for superbill clients
Example of superbill provided to clients
Google Classroom: Value $50
You’ll learn how to start using Google Classroom for your practice. It’s a simple and powerful tool to increase the value of your services by improving communication and home program delivery.
Effective and Authentic Discovery Calls: Value $100
If you’re worried about discovery calls, you’re not alone! It didn’t come naturally to me either.
But after a few awkward calls, I tweaked how I talk about my services. I nailed down an approach that works and doesn’t feel salesy. In fact, a welcome side-effect has been how fast clients stopped blinking at my pricing. My wait list keeps growing! I want you to have the same results so I’m including my tried-and-true discovery call script to help you confidently sell out your program.
“I've always thought that this one on one hourly pay just hasn't made a lot of sense to me. And I've always had my eye on other industries with retainers and other unique forms of payment. Marika figured out how to actually implement it, and make it make sense in our therapy world.”
Nicole Gordon, OT
If you go through all the templates, content, and bonuses and you don’t find ANY value, 100% money back guarantee within 60 days of purchase.
Because I am sure that this step-by-step course is going to help you revolutionize how you provide therapy services.
Big Changes That Generate Big Rewards
The status quo of hourly rates is familiar, safe and the “way it’s always been done.”
Package pricing is new, dynamic, and gets you thinking outside of the box.
It just feels scary because it’s new for the therapy industry.
But it doesn’t need to stay that way. After getting inspired by the success of other professions, I put in the work and cracked the code for applying package pricing to therapy practices!
And I’ll admit, it wasn’t easy. I spent a lot of time and money working out the nitty-gritty details. To the tune of $2000 dollars and 100+ hours. And that doesn’t even count the extra emotional and brain energy I spent tossing around every possible option and scenario in my head.
I’m here to tell you it was worth it! And with the Ultimate Guide to Package Pricing, you don’t have to figure it out alone like I did.
Package pricing isn’t just about the money (although the boost in take-home pay and being able to predict my income ARE super nice).
In fact, when you implement package pricing, don’t be surprised when…
Your clients are doing the extras between sessions and raving about how their lives are transformed as a result.
You’re able to predict your revenue, your schedule, and feel the peace of practice stability.
You take on fewer clients but get paid the same or more because you’re actually compensated for all the services you provide.
You enjoy your work because you feel valued and have happy, successful clients.
It’s easier to set clear boundaries and expectations for better client relationships.
Isn’t that what you were hoping for when you set up your practice?
The Ultimate Guide to Package Pricing takes the guesswork out of where to start. The templates make planning and implementation a breeze and the videos and workbook provide the roadmap to transform your practice.
The real payoff has been the peace and work satisfaction I now enjoy. I’ve finally put things in place to create the OT practice of my dreams.
And I want the same for you.
Still on the fence?
Think of it this way: Sell even one month of a therapy package and you’ll make back the cost of this course.
"As I looked at our clients and families, what I saw them needing was
more time with therapists to maximize their child's skill development and
meet goals. What my team and business needed was reimbursement for the therapist's time and expertise. Marika helped me realize the why - and more importantly how - to make these changes in a professional and clear manner for the benefit of everyone."
Wild Roots Therapy
I’m Marika and I’ve been where you are.
In 2020, I was only a year into owning my own pediatric practice and burnout was creeping in FAST. I found myself in a place where I was getting financially destroyed by cancellations, struggling to schedule makeup sessions, working WAY beyond the therapy hour (and doing it mostly for free).
I started to notice that I was beginning to resent the work I was doing - which was scary.
This was my dream job, right?
So I set out to discover a better path. To figure out how to apply the idea of packaged services for my occupational therapy practice.
Once I was done, I’d solved a whole bunch of challenges within the business and even doubled my yearly revenue.
The best part? Seemingly by magic, my work felt more enjoyable and fulfilling as families raved about their elevated experience.
Who am I?
"I love the templates Marika provided for emailing families and
package descriptions. This course bundle included far more than I
expected! The course goes in-depth with a step-by-step process to make an overwhelming transition so much simpler. Marika has not left one stone uncovered in the transition from hourly services to package pricing."
Roots Pediatric Therapy
Got questions? I’m ready with answers!
I’m an insurance-based business. Is package pricing still an option?
Yes and no… truthfully, package pricing is easiest to implement for cash-based practices and becomes a little more complicated when it comes to insurance-based therapy practices.
That being said, I have seen therapists take this course and figure out how to break down the cost of services to create a superbill for the clients and figure out how to communicate reimbursement costs to new clients. To make this easier, I even included some insurance resources as a bonus.
I’m new to running my own practice. Will this program still work for me?
It sure will! In fact, it's a great way to set up a practice so you don’t have to change for clients already working with you. Pay attention to parts of the course that talk about how to share the value with potential clients. This will not only help you promote package pricing but will help you build your client base from day one.
I’m unsure if parents/clients will commit to packages?
I hear this all the time! That’s why the course includes discovery call scripts, email template and client communication supports to equip you to sell your packages to potential clients. You’ll confident sharing the value of the service you provide and the rationale for upfront commitment to the plan of care. Once clients understand the benefit, it’s actually reassuring to have a complete plan of action from start to finish.
I don’t have a ton of time. Will this just add to my work?
It will take time to go through the program and start implementing into your practice. However, I’ve done massive amounts of research and work for you so you don’t have to spend months (or years) thinking about all the details to implement.
Keep in mind, once you get everything rolling, you’re going to thank yourself when you start making more revenue and feeling less frustrated in your work.
Plus, it’s always an option to apply package pricing to one area of your practice to build confidence and test out processes.
I’ve talked to my clients about package pricing and they don’t seem interested in this option, does this mean this won’t work for me?
Such a good question, I ran into this too. Asking for increased commitment (financial and time) is going to feel harder to your clients, even if it’s actually better for them. Kind of like exercise feels daunting before you jump in and start. That’s why we cover how to confidently sell and explain the value of these packages to your clients so they are thrilled to sign up for your program.
What if I need extra support or have more questions for my business?
No problem! I get it, sometimes it’s super helpful to directly talk things through to get individualized feedback on your specific situation. The need for accountability and support was the reason I put together the Package Pricing Boot Camp offer. If you pick the DIY option, and later decide you want some extra support, I offer 1:1 coaching. For those who have purchased the course, the investment in private coaching is $150 per hour-long session.
What if I don’t want to move my whole business to package pricing? Is this course still valuable?
Yes, the package pricing model is super versatile. It’s possible to modify your whole practice or just one service. I’m constantly impressed by how students take this new model and apply it in unique ways for their own practices.
After applying package pricing, I’ve seen practitioners provide:
Group sessions by the semester
Capture the intensive model of a specialty service
Offer sibling sessions or caregiver training
Learn how to price and offer consultation services or extra communication with clients
The choice is now yours…
You can leave your practice the way it is... and keep trading time for money by charging by the therapy session.
Just know, the problems you're having now won't go away on their own.
You can be brave and create your new future with package pricing.
With a little extra work upfront, you can create a practice where you actually feel valued and successful as a practice owner. Everything is included to quickly duplicate my process, create your packages, and share these services with clients.
Jump on board if you’re ready to…
Save hundreds of dollars by not hiring a business coach, copywriter, and graphic designer.
Save months of your own time struggling through the details.
Feel confident you’re making the right choice for your business.
Foster a smooth transition for current clients.
Make more money without cramming more clients into your day.
Learn how to get paid for the work you’re already doing.
Reinvent your business model so you get paid the same amount even if clients cancel.
Time to drop getting paid per session, which leads to stress and fatigue. Get ready to work in a way that creates profit and joy.